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GDM România

Platform and architecture for the national launch in Romania.

Type
Platform
Role
Architecture and development
Status
Delivered
GDM România: the site on a laptop
GDM România: the site on a phone

From bottleneck to outcome

  1. The bottleneck

    A training method to launch across a whole country, city after city, with a small team.

  2. The solution

    Platform, identity and social channels built together, plus an AI agent that prepares the content.

  3. Running

    Site online and social content ready in minutes, always approved by a person.

Website on desktop and tablet

Real screens from the website, on a monitor and a tablet.

The Gimnastică Dinamică Militară website on a monitor and a tablet in a gym

Real screens from the website; the setting is a photographic staging.

Website on phone

Real screens from the website, on a phone.

The GDM România website on a phone, in front of a group training in a park

Real screens from the website; the setting is a photographic staging.

Letterhead, business cards, folders and planners in the same identity.

Gimnastică Dinamică Militară letterhead, folder, planner, envelope and business cards on concrete

A photorealistic staging of the identity: the objects are simulated, not photographed.

Out in the city

The brand out in the city: posters, billboards, banners.

A billboard and a bus shelter poster reading «Găsește-ți orașul.» on a Bucharest boulevard

A photorealistic staging of the identity: the objects are simulated, not photographed.

Apparel

T-shirts, hoodies and caps for those who train and those who lead.

Gimnastică Dinamică Militară t-shirts, hoodie, caps and shorts on a clothing rail

A photorealistic staging of the identity: the objects are simulated, not photographed.

Social

The brand across social channels: profiles, posts and stories.

The eight Gimnastică Dinamică Militară channels on eight phones: Instagram, Facebook, LinkedIn, YouTube, Bluesky, WhatsApp, TikTok and X

A photorealistic staging of the identity: the objects are simulated, not photographed.

Automations

An AI agent on Telegram prepares the social content: nothing goes out before approval.

Black#0C0D0COlive#B3B662Lime#B7D433Yellow#F2B61CBone#F2F0EA
EnergeticDirectOn the pitchAs a group
Telegram chat: the agent proposes copy and a cover for a post
The Telegram agent that prepares the social content for GDM România.
  1. You send the clipsand one line on what you want
  2. The agent preparescopy, a short video and a cover in GDM style
  3. You approvewith one tap, or ask for a change
  4. It goes outon Facebook, Instagram and Bluesky at the suggested time